Making the Case for Funding in Aging–Change Your Strategy & Raise More Money

While our population of older adults is growing, fewer resources are being directed toward the programs and projects that benefit people age 50 and over. On May 18, 2023, we hosted a virtual convening exploring why we need more funding for older adults, the importance of diversifying your revenue sources, how simple changes in your case for support can improve your fundraising prospects, and how to get started with reframing aging in your proposals and appeals. The live session included a breakout session where participants practiced reframing fundraising messages. Presenters include: Chandra Matthews, Next50 Initiative; Cindy Morris, American Society on Aging; Jodi Waterhouse, CU Anschutz Multidisciplinary Center on Aging; and Janine Vanderburg, Changing the Narrative.

Resources:

• Video recording of the session (see below)
• PowerPoint slides from Making the Case for Funding in Aging–Change Your Strategy & Raise More Money
• Link to the Jamboard, where breakout groups shared how they might re-frame a fundraising pitch using the principles we discussed
• Tips for Fundraising in Aging, a toolkit created by our presenters and available on the American Society on Aging website
• Guidelines for Age-Inclusive Communications, with practical guidance from Changing the Narrative for anyone telling stories about aging and older adults