invest in aging

By 2030, the U.S. will have more people over 65 than under 18. By 2050, the global population of those over 60 will reach 2.1 billion—nearly double that in 2019. Yet, we remain unprepared for this demographic transformation’s profound economic, political, and social shifts.

Aging is often seen as either a personal responsibility or a public-sector issue, leaving a critical gap: the untapped potential of capital markets to drive innovation and impact how we age.

Sponsorships, grantmaking, or impact investing alone aren’t enough for us to have the catalytic impact we need. Recognizing this, Next50 made a bold decision in late 2024: to align 100% of its $265 million endowment with its mission within three years.

But we can’t do it alone. Join us in building an aging investment movement. We must harness the power and scope of the global capital markets to work alongside governments, civil society, philanthropy, and all of us who are aging. We seek to partner with banks, foundations, government sources, and mission-aligned intermediaries to create a world that values aging.


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